Cindy Saroha

Good design isn’t decoration. Good design is problem solving.
— Jeffrey Veen

I am a UX designer, researcher, and creative problem solver.

The driving force of human behavior has always fascinated me. Psychology was a natural choice for an undergraduate major as my intrigue in studying people's motivation, cognition, and behavior was paired with the desire to better people's lives.

I love learning about new softwares and devices, and optimizing the use of technology around me. As technological innovations began to boom, I realized there is a huge opportunity for me to solve problems and make a positive impact in people's lives through technological solutions.

I discovered UX design; the perfect blend of my passion for psychology and technology. Completing my master's in human-computer interaction allowed me to further develop my research and design skills, and to apply it to the creation of technological solutions. Being able to live out my passions and goal to help others through technology has been a wonderful experience that I want to continue throughout my career.

Areas of expertise:

  • Rapid prototyping
  • Usability testing
  • User research

Educational background:

  • BA Psychology, University of San Francisco
  • MS Human-Computer Interaction, Carnegie Mellon University

On a more personal note...

I was born and raised in Jakarta, Indonesia. Almost everyone who knows me knows that I have a slight obsession with bubble milk tea. A couple of my favorite pastimes is getting lost in a book and taking photographs. I also love traveling and trying out the different cuisines the world has to offer!

View more of my research, volunteer, and internship experiences on my LinkedIn profile.